Trainer Hayden Ballantyne has begun the process of renaming his unraced filly ‘Wharfie Time’, less than a fortnight after the name was registered to much fanfare.

The stable has categorically denied that the name change is in any way associated with Saturday's AFL Grand Final, which saw the Brisbane Lions kick the last four goals of the game to defeat Fremantle by seven points, with an unnamed stable source instead saying the name had become "too masculine" for a filly.

In an unusual move, the stable has thrown the naming rights open to the general public, saying "we're not going to be providing any further comment, we're happy to let the public take it from here."

More to follow.